VIRGIN AMERICA

To differentiate Virgin America from its competitors and hit their target audience of young fashionable Silicon Valley workers;  we created a First Class Shoe, with all the features that Virgin America’s First Class has to offer.

The results? 338 million earned media impressions, nearly 10,000 social conversations and $6.8 million dollars worth of impressions with $0 media dollars spent.

We’d also like to think that we had a part in starting the ugly trainers trend.

Press: HypeBeast, dezeen, Esquire, GQ, Adweek, Mashable, AdAge, cnet, Dailymotion, The Drum, InsideHook