TACO BELL CHRISTMAS
We wanted to do something different for Christmas 2022 and not just another sparkly, expensive Christmas ad that talked about how shit things are during the cost-of-living crisis. So we partnered up with the legendary YouTuber An0nymooose, and made a film in the cheapest way possible, which ran only ONCE on TV, so we could spend the rest of our budget on free tacos for the UK.
The results? We lifted national sales over 5%, hit the front page of Reddit, and went viral on Tiktok, and landed over 750,000 views and 46,000 likes on YouTube in less than 24 hours… lots of free tacos, and joy were had.
Press: Campaign Ad of The Day, Adweek Editor’s Pick, LBB, LLB Work of the Week, More About Advertising, Retail Times, Marketing Beat, The Sun, All, Over, Reddit
As a longtime fan of an0nymooose and sfm, seeing the campaign getting so much love online brings me endless joy.