HARRY’S tALK SQUAD

I concepted and led the creative direction for Talk Squad, a groundbreaking initiative by Harry’s, in collaboration with Shout and Guild Gaming. The project provided men with free, accessible, and confidential mental health support while gaming, breaking down traditional barriers to mental health care.

Talk Squad connected gamers with trained Shout clinicians for 1-to-1 sessions during gameplay in popular titles like Fall Guys, Apex Legends, and Halo. By meeting men where they’re most comfortable—online and in-game—we created a unique, safe space for mental health support.

The initiative launched with a live Twitch stream, featuring POPULAR GAMING influencers Jaackmaate, Jae1ee, Stevie White and TN25, AS WELL AS AngryGinge, playing alongside Shout clinicians, showcasing how simple and natural it can be to seek help.

As an avid gamer, I’m incredibly proud of the results: every available session was booked, 58% of participants had never reached out for mental health support before, and 60% said they felt more comfortable talking while gaming.